But Inspite of these caveats, Meta’s ad attain data however provides worthwhile insights into how Fb use is evolving, so Enable’s choose a better look.
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These headline stats present a fantastic overview with the “point out of digital” in Hong Kong at the start of 2025, but in order to make sense of how digital developments and behaviours are already evolving eventually, we need to dig further into your data.
Hong Kong is having the pliability selections for periodicity and timeliness. The indices are disseminated on a quarterly foundation in three months of the end of your reference quarter.
Seriously Straightforward Syndication (“RSS”) is really a file in eXtensible Markup Language (“XML”) structure to deliver typical updates to end users who are interested in unique content material by subscribing the feed. Subscribers can view the subscribed feeds with any RSS reader or browser with constructed-in RSS reader.
In such cases, the figures that we report for social websites user identities may exhibit a consequent drop in All round social websites activity, but This is often only since the platforms’ applications usually do not help us to re-gather revised data for historical durations.
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Subsequently, variations in ad achieve may well not necessarily suggest any modify in the general person bases of Meta’s platforms.
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Be aware that TikTok enables Entrepreneurs to target TikTok ads to customers aged 13 and above via its promotion equipment, but these tools only demonstrate viewers data for people aged eighteen and over.
And For added context, Messenger’s advert access in Hong Kong at that time was equivalent to 26.8 p.c in the regional World-wide-web person foundation (no matter age).